5 Ways Startups can increase their chances of success with Public Cloud

Despite the technological advantages modern business startups now have, 59% of entrepreneurs surveyed by Constant Contact agreed that starting a business now is far more difficult that it was 10 years ago.

Modern day entrepreneurs are contending with a huge cultural shift that no one envisaged a decade ago, more costly business regulation, and with the rise of multinational corporations competing in global economies, startups now have to contend with organisations that are armed with far greater power and resources.

But there is promising news. Public Cloud is beginning to level the playing field by enabling the smaller players to keep costs down, increase mobility and prepare for scalability from day one.

Keeping Costs to a Minimum

Public Cloud saves smaller organisations’ from having to purchase the physical equipment it would require to host data on a local server, as well as enabling them to save on expensive software license fees. A start-up can now function perfectly well without an IT department, giving them the ability to keep initial recruitment to a minimum, allowing them to free up cash to invest further in their product or service offering.

Increased Mobility

Mobility is particularly vital for start-ups which are competing for new customers and constantly have to be on the move. It also enables employees to work in any environment as well as opening the door to a wider pool of talent. Thanks to Cloud Computing, employees could even work from a different country and still remain as an integrated part of the workforce. This has the added benefit of enabling startups to secure employees with the skills best suited to their needs, regardless of location.


While cloud security has often been in question, small businesses and start-ups are now turning to the cloud to help improve their security. Physical theft of data and hardware damage is no longer a worry, seeing as the data isn’t stored in a physical location.  Providing the business has the means to access the cloud, they can access their data.


It’s easier to connect devices that are utilising cloud based tools than it is to do so with non-cloud based devices. The integration of these devices into a network improves communication, streamlines work processes and encourages collaboration since large amounts of data can be accessed from multiple devices simultaneously.


Expansion is often high on the agenda for startups, meaning they need to consider scalability from day one. In addition to this, startups will need the capacity to deal with growth and fluctuations in markets throughout the year which can be catered for in the cloud.  As well as this, the cloud has a significant impact on an organisation’s ability to introduce new tools and phase out old tools. Where previously IT adaption may have taken years to implement it can now take a matter of days.

How is ANS helping Startups to achieve success in the Cloud?

ANS has partnered with Wakelet, a fast-growing digital content curator, to prime the company for future growth and pave the way for machine learning and artificial intelligence.

The state-of-the-art managed public cloud solution, built on Amazon Web Services is offering Wakelet richer data analytics and machine learning capabilities to enhance the platform’s services and create a seamless user experience. The scalable infrastructure has also enabled the business to reduce costs and free-up internal resources to enable the business to focus on optimising and adapting its offering.

To find out what Nick Blow, Engineering and Infrastructure Lead at Wakelet had to say about the project read the press release here.

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