Leading global live entertainment company lays foundations to become data driven organisation

A leading global live entertainment company has partnered with ANS, a leading provider of digital transformation and managed cloud services, to provide a modern data platform, which will lay the foundations for its ambitious strategy to become a data-driven organisation.

Amongst operating venues, running major ticketing platforms and producing award-winning shows, the company is also working towards becoming a digital-first company, with data at the centre of it all.

Although in-house resources were scaled down due to the pandemic, their aspirations to make data-driven decisions remained the same. The organisation was looking for a partner who could help them future-proof their business using a modern data platform centred around Microsoft Synapse Analytics on the Microsoft Azure cloud.

ANS worked with the customer to provide a cloud-based platform that would empower the team to unlock insights and scale faster which will transform the way they work, make decisions and interact with their customers.

The data platform’s real time integration with an ecommerce platform will maximise digital customer touchpoints as they aim to drive personalised experiences and increase revenue.

The team can now look to rebuilding its data science capability, powered by Microsoft Azure machine learning services.

“The ANS team understood what we wanted to achieve and how to work together to get the best possible outcome. They were prepared every step of the way and having ANS on board certainly pushed us to find the best solution. Data is hugely important to us, together with digital technologies, and I believe they will be the growth engines for the business over the next few years and beyond.”

ANS CTO, Joe Wolski, added: “Data is fast becoming any organisation’s most valuable asset. It’s incredibly exciting to partner with forward thinking companies who want to drive forward their digital transformation with data capabilities. We look forward to working with them as they lead the way in becoming a data-driven organisation.”

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