Last week, Ryan Martin, Head of Indirect, and the ANS Channel team had the privilege of attending the UK Partner Week Summit in London, a standout event that brought together the brightest minds in the ICT channel.
From keynote speakers like Jason Bevan and Karen Blackett OBE to panel debates that tackled the real-world challenges facing MSPs and resellers, the summit was a masterclass in collaboration, innovation, and strategic thinking.
Here are our three biggest takeaways from the event:
- Partnership & Collaboration: The New Competitive Edge
If there was one message that echoed through every track, Sales, Marketing, Leadership, and Technology, it was this: no one wins alone anymore. Vendors are tightening their channels, technology is evolving at breakneck speed, and end-user expectations are higher than ever. In this environment, partnership isn’t just a nice-to-have, it’s a survival strategy.
The summit’s panel on “Enable Ambition, Maximise Growth” made it clear: the most successful MSPs are those who align their ambitions with the right partners, creating ecosystems that can scale, adapt, and deliver value faster than the competition
Whether it’s co-selling, joint GTM strategies, or shared service models, collaboration is the multiplier.
- Data, Data, Data: The Fuel for AI Readiness
AI was everywhere at UK Partner Week, from keynote stages to breakout sessions. But the real insight? AI is only as good as the data behind it.
MSPs must urgently help their customers get “AI ready.” That means cleaning, structuring, and securing data so that AI tools like Copilot can deliver on their promise. As one speaker put it, “If your data’s a mess, your AI will be too.”
The Marketing Track’s “Click with Clients” session drove this home—showing how data-driven insights can transform customer engagement and unlock new revenue streams.
For MSPs, this is both a challenge and a massive opportunity: become the trusted advisor who helps clients harness their data, or risk being left behind.
- Security: The Unignorable Priority
With AI’s rise comes a darker side—a surge in sophisticated threats. The Technology Track didn’t shy away from this, and neither did the open Q&A during “MSP Question Time.” The consensus? Security is no longer a bolt-on; it’s the foundation.
There was a palpable appetite in the room for SOC (Security Operations Centre) services, but also a recognition that not every MSP has the resources to build one in-house. The solution? Partner smart. Find security specialists with the right certifications and proven track records. Plug into their expertise to accelerate your GTM and protect your customers without overextending your own capabilities
Final Thoughts
UK Partner Week 2025 wasn’t just another industry event, it was a wake-up call. The pace of change is relentless, but so is the opportunity. If we lean into collaboration, get serious about data, and treat security as a strategic pillar, we won’t just keep up, we’ll lead.