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12 Months to Go: The VMware Decision Every Channel Leader Must Make

  • Tuesday 28th April 2026
  • 13:00 - 13:45pm
  • Webinar

12 Months to Go: The VMware Decision Every Channel Leader Must Make

Broadcom’s overhaul of VMware licensing is reshaping the channel landscape. With just one year left before the 2027 deadline hits, the window for decisive action is rapidly closing. Join ANS for a straight‑talking, vendor‑agnostic session that cuts through the noise and shows channel leaders exactly what their options are.

We’ll break down what the 2027 deadline really means, the commercial and technical paths available, and where partners are seeing both risk and opportunity. You’ll hear the real story of a UK partner who moved from an at‑risk licensing position into ANS eCloud VPC in around 12 months—achieving long‑term stability, eliminating vendor lock‑in, and protecting their customers’ hosting experience while working against the clock.

We’ll also cover practical steps to maintain seamless end‑user service and reduce the impact of VMware’s licensing changes—whether you’re exploring like‑for‑like alternatives, modernisation routes, or full platform transitions.

As Microsoft Partner of the Year 2025 and VMware’s CSP Innovation Partner of the Year, ANS is uniquely positioned to support whichever route you take. Whatever your next move, we’re the partner that helps you protect revenue, reduce risk, and plan confidently for 2027.

Secure your spot today and stay ahead of the deadline.

Why Attend:

  • Decode what Broadcom’s VMware changes mean for the channel and the 2027 timeline.
  • See your commercial and technical routes side‑by‑side, with the risks and opportunities made clear.
  • Learn from a real UK partner who moved from at‑risk licensing to ANS eCloud VPC in ~12 months.
  • Leave with practical steps to protect end‑user experience and minimise disruption during transition.

How ANS Can Help

ANS is a Pinnacle Partner with deep expertise in VMware and cloud transformation. Our Broadcom Navigator service provides:

  • Run a vendor‑neutral assessment of your VMware exposure and strategic options.
  • Offer proven paths; like‑for‑like alternatives, modernisation, hybrid, or ANS eCloud VPC.
  • Ensure continuity with resilient, scalable UK platforms and repeatable migration frameworks.
  • Support you end‑to‑end as Microsoft Partner of the Year 2025 and VMware CSP Innovation Partner of the Year—helping you avoid lock‑in and plan confidently for 2027.

Meet the Speakers

Ryan Martin Indirect Sales Manager at ANS

Ryan Martin

Indirect Sales Manager at ANS

As Head of Indirect at ANS Group, I bring over a decade of experience in sales and account management within the channel. My focus is on developing and executing a strategic vision that drives new market opportunities for our Cloud, Security, and Digital portfolios. By collaborating closely with channel partners, I help them identify and meet their unique needs, ultimately leading to high-value deals and long-term strategic relationships.

Ant Holland

Head of Pre-Sales: Cloud at ANS

Head of Presales with a background in Solutions Architecture in the infrastructure and cloud space, with a focus on business outcomes. Operating across a wide variety of technologies including public and private cloud.