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Selling Security in Channel: What to Offer, How to Deliver, and Where ANS Helps

  • Wednesday 1st July 2027
  • 10:30 - 11:30am
  • Microsoft Teams Webinar

Selling Security in Channel: What to Offer, How to Deliver, and Where ANS Helps

Cyber security remains one of the biggest opportunities for MSPs. Customers are asking more questions, regulators are getting stricter, and attackers aren’t getting any quieter. But building and running security services in‑house isn’t always realistic when time, skills and budgets are tight.

This webinar is a practical introduction to ANS’ refreshed channel security offering, designed specifically to help MSPs deliver credible, scalable security services without overcomplicating their business. We’ll give a clear, overview of the services available, where they fit into an MSP portfolio, and how ANS supports partners behind the scenes, from pre‑sales and onboarding through to delivery and escalation.

Why you should attend:

  • Understand what security services you can sell and support as an MSP
  • See where ANS complements your strengths rather than competing with you
  • Learn how to reduce delivery risk while increasing customer trust and deal size
  • Unlock recurring revenue streams by offering ANS Security with minimal upfront investment.

Meet the Speakers

Ryan Martin Indirect Sales Manager at ANS

Ryan Martin

Head of Indirect at ANS

As Head of Indirect at ANS Group, I bring over a decade of experience in sales and account management within the channel. My focus is on developing and executing a strategic vision that drives new market opportunities for our Cloud, Security, and Digital portfolios. By collaborating closely with channel partners, I help them identify and meet their unique needs, ultimately leading to high-value deals and long-term strategic relationships.

Mark Johnson, Head of Presales - Cybersecurity & Connectivity at ANS

Mark Johnson

Head of Pre-Sales: Security at ANS

Mark has over 30 years’ experience in the IT and networking industry. With a background managing highly secure mobile networks for the Armed forces, to owning his own business, Mark joined ANS 8 years ago to take responsibility for building and delivering ANS’ suite of connectivity & Security solutions which include Azure Sentinel, SD WAN, SASE, Cloud and Multi-cloud architectures.

Samuel Alabi

Senior Security Pre-Sales Engineer at ANS

Samuel is an ITIL-aligned Service Desk Manager with over four years of experience in the MSP space. He takes a data-driven approach to service delivery, focusing on continuous improvement while leading high-performing engineering teams. With strengths in strategic planning and problem-solving, he ensures alignment across people, processes and technology, acting as a key link between technical teams and senior leadership.