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Enabling Victrex to leverage new business opportunities

Cloud Technology

The Challenge

Victrex is the world’s leading manufacturer of high-performance polyaryletherketone materials.

Victrex’s growth and business evolution had outstripped the functionality of the existing Saratoga CRM. The group’s IT Director felt his team was spending too much time firefighting and building bespoke reports. In fact, it took 1.5 fulltime heads just to keep the CRM system working at its existing levels of capability.

The solution

Victrex was drawn to Microsoft Dynamics CRM and its integration capability, which meant that finally it would have a system where existing applications such as sales order processing, invoicing, BI and marketing would talk to each other.  In particular, they wanted to achieve the following:

  • Reduce costs
  • Be self-sufficient
  • Gain pipeline visibility
  • Gain large-scale adoption
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The Outcomes

With the new Dynamics CRM solution, Victrex’s IT team  has now been able to reduce the resources to 0.5 of a full-time head to simply manage new projects meaning they have been able to shift their focus from being reactive to proactive. D365 CRM has also enhanced Victrex’s ability to take advantage of new business opportunities, supported by the tools needed to measure, manage and track all engagement processes. The solution has also enabled Victrex  to save £35,000 per year in resource alone.

With a global footprint and highly dispersed workforce, the intelligence that can now be gathered and displayed has enabled the Victrex board to make resource placement decisions based on real, rather than speculated, forecast information.

ANS became an extension of our project team which meant the process of implementation was seamless. This has been the best CRM deployment I have ever been involved in.

James Fleming

Group IT Director