AI is rapidly becoming a defining force in telecoms, reshaping everything from customer experience to operational efficiency. While many UK Telco Resellers are still exploring what AI could mean for their business, others are already seeing tangible benefits, from faster issue resolution to more reliable networks and streamlined service operations.

In this short, focused session, ANS will introduce the key trends shaping AI in the telecom sector and explain how Microsoft’s Frontier Firm approach is helping organisations modernise with confidence. We’ll cut through the noise and provide a simple, high‑level view of how AI and emerging agent‑based automation can support Telco Resellers at every stage of their journey, whether you’re starting small or planning broader transformation.

Key Takeaways:

• How AI is evolving across the UK Telco Reseller landscape and where the biggest opportunities are emerging.
• What the Microsoft Frontier Firm model means for telcos and why it matters for future competitiveness.
• The role of new agent‑based AI capabilities, and how they could streamline operations and enhance customer interactions.
• Practical next steps for organisations beginning to explore AI or looking to move from experimentation to more structured planning.

Why attend?

• Microsoft’s commissioned study found that small and medium-sized businesses using Copilot saw up to a 353% return on investment over three years. [Source: Microsoft]
• 84% of telecom executives believe AI agents will reinvent how their organisations build and operate digital infrastructure within the next 12–18 months. [Source: Accenture]
• Over 80% of business leaders expect AI agents to be extensively integrated into daily workflows by 2027, with more than 1.3 billion agents projected to be in use globally. [Source: Microsoft]

Meet the Speakers

Ryan Martin

Indirect Sales Manager at ANS

As Head of Indirect at ANS Group, I bring over a decade of experience in sales and account management within the channel. My focus is on developing and executing a strategic vision that drives new market opportunities for our Cloud, Security, and Digital portfolios. By collaborating closely with channel partners, I help them identify and meet their unique needs, ultimately leading to high-value deals and long-term strategic relationships.