As we come to the end of 2023, we wanted to look back and reflect on the year for ANS Channel…
We kicked the year off with a bang by launching our new Partner Programme, which saw our first steps towards supporting the channel and partners providing partners with access to our cloud, digital and security offerings.
This was then followed by the launch of ANS Marketplace, where our Partners can promote their business and services, and our attendance at Channel Live – one of the key events in the channel calendar – with thought-provoking panels and discussions, and hot topic of cloud technology and 2025 switch-off.
We launched our Partner newsletter so we can keep our Partners up to date with all things ANS Channel, our partner programme, industry insights and more. This also saw us begin our series of partner spotlights where we interview some of our key Partners such as Evolve, ITQ, DigitalNext, and more.
As we continued to develop our Partner Programme, we shared a series of co-branded materials for our partners on each of our digital services. Providing co-branded and ANS branded one-pagers, our partners can share with their sales teams and customers to grow knowledge and expand their portfolio.
On 6th July, ANS Channel scooped the ‘HR, People and Culture’ award, and Highly Commended for ‘Apprenticeship Champions’ at Comms Dealer’s Channel Champions 2023! ANS was awarded for developing an energetic, positive, and healthy business culture in which people can develop and thrive.
As we accelerated our journey to supporting the channel community, we launched our exciting and successful reseller programme to the channel market, providing resellers with the opportunity to offer their innovative cloud services to build on their own proposition. Our partner reseller programme has since gone from strength to strength with us adding dynamics and CRM rescue to our offerings and gaining numerous long-lasting partnerships.
We moved into our vibrant HQ which has since seen us welcome our customers, partners, and communities a hub to innovate, as well as various tech events! Richard Thompson, CEO at ANS, said: “We’re creating something really special here and the local community, the tech community and our customers play a huge part in that.”
We also hosted webinars to talk through our Partner Programme, reseller offering, our products and how partners can benefit from expanding their portfolio. CEO Richard Thompson joined Comms Dealer Editorial Director Nigel Sergeant for a special Talking Point interview, where they discussed how resellers can transform into MSPs and why they should not delay any longer in making the move into providing Cloud services and solutions, see the interview here.
Richard Thompson, and Indirect Sales Manager, Ryan Martin, attended the premier channel event; Comms Vision 2023, where various keynotes and fireside sessions shed light on pivotal trends shaping the landscape of channel partnerships.
Comms Dealer and ANS hosted a roundtable with key resellers in the channel for an MSP Fit for the Future strategic insight session, where we discussed two critical questions: How much life is left in the traditional MSP model? And how will tapping into the capabilities of non-traditional strategic partners help generate and capture long-term differentiated value? It was a fantastic session where all came together to agree that the partnership model will change, and collaboration will be a key enabler.
We ended the year by hosting our first ANS Partner Summit, where we welcomed many of our Partners to our HQ for a day filled with innovative sessions, networking, and rockaoke fun!
Ryan Martin, Head of Indirect, says “It’s been a very successful year for ANS Channel! Launching our reseller programme was a monumental moment for us and our partners. We’re so excited to have onboarded more partnerships this year, and are looking forward to building with more going forward. And we can’t wait to share with you what we’ve got in store for 2024!”
If you’re interested in becoming a partner, or would like to find out more about the ANS Partner Programme, please see here or get in touch at [email protected].