Dynamics 365 Customer Insights.
Know your customers like never before with Dynamics 365 Customer Insights. Leverage AI-powered marketing intelligence to craft personalised journeys and connect through multichannel messaging.
As a top Microsoft Dynamics partner in the UK, we offer comprehensive Dynamics 365 Customer Insights services, from implementation and upgrades to consultancy and 24X7 managed support.
You’re in great company with ANS.
What is Dynamics 365 Customer Insights?
Dynamics 365 Customer Insights – Journeys, formerly known as Dynamics 365 Marketing, is a cloud-based customer engagement platform designed to deliver personalised, AI-driven marketing experiences in real time. It empowers businesses to create tailored customer journeys, leveraging intelligent insights and predictive analytics — such as customer lifetime value — to prioritise and personalise outreach.
With built-in content recommendations and multichannel messaging, marketers can boost creativity and engage customers where they are. The platform ensures a seamless handoff to sales teams through shared timelines, lead scoring, and unified customer data, making lead nurturing more connected and efficient.
Dynamics 365 Customer Insights Features
Unified Customer Profile
Merge data from multiple systems to create a single 360° view of each customer. Support identity resolution, deduplication, and data enrichment.
Data Ingestion & Unification
Connect to CRM, ERP, web, email, social, and more to unify customer data. Use prebuilt connectors and Power Query for transformation.
Segmentation & Targeting
Create dynamic customer segments based on behavior, attributes, or scoring. Power marketing, sales, and service actions with AI-driven segmentation.
Customer Scoring & Predictive Insights
Use AI to generate churn risk, purchase likelihood, and lifetime value scores. Enable proactive engagement based on predicted behavior.
Real-Time Personalisation
Deliver personalised experiences across websites, emails, and apps. Use customer profile data and segment triggers for dynamic content.
Consent & Compliance Management
Track customer consent and preferences for data usage and communications. Ensure compliance with GDPR and other data privacy regulations.
Integration with Dynamics 365 & Power Platform
Seamlessly integrate with Dynamics 365 Marketing, Sales, and Power BI. Enable low-code apps and automation with Power Apps and Power Automate.
Analytics & Dashboards
Visualise customer insights through out-of-the-box or custom Power BI reports. Measure KPIs like engagement, retention, and campaign performance.
Request a product demo.
Discover how Dynamics 365 Customer Insights - Journeys helps you personalise marketing campaigns, streamline lead nurturing and harness multichannel messaging for customers.
Find out how this next-gen CRM app can future-proof your business.
Dynamics 365 Customer Insights Benefits
Customise experiences.
Personalise the customer journey based on individual behaviours and preferences, fostering stronger customer loyalty.
Engage across channels.
Connect with people across channels, such as live chat, phone, email, SMS, and social media, wherever they are.
Streamline lead nurturing.
AI-driven analytics enhance lead generation and nurturing, guiding prospects towards becoming loyal customers.
AI-Powered Insights.
Leverage AI-powered real-time analytics for deep insights, precise segmentation, and clear visualisation of customer journeys.
Our Dynamics 365 Customer Insights Services
As a Microsoft Solutions and Inner Circle Partner, ANS provides expert consulting to assess and deliver tailored Dynamics 365 Customer Insights solutions, along with seamless implementation, upgrades, and 24×7 managed support services.
Consulting
Speak with ANS’s Microsoft experts to explore how Dynamics 365 Customer Insights can streamline support, boost efficiency, and drive business growth.
Implementation
Get up and running in a matter of weeks, not months (depending on scope) with ANS's unique CORE deployment.
Upgrade
ANS keeps your Dynamics 365 Customer Insights optimised with regular enhancements, ensuring peak performance and long-term value.
Managed Support
ANS provides reliable, proactive 24x7 managed support services that anticipates your needs, keeping your systems running smoothly and without disruption.
Implementing Dynamics 365 Customer Insights
Accelerate your team’s transition to Dynamics 365 Customer Insights with our comprehensive Professional Services implementation. From installation to campaign building, we’ve got you covered.
Get started today with ANS.
Microsoft Inner Circle Member.
We have been awarded the 2024-2025 Microsoft Inner Circle Award for the eighth consecutive year. This recognition is given for our consistent performance in delivering innovative solutions, exceptional services, and unparalleled value to help businesses achieve greater success.
With the Inner Circle distinction, we are recognising a group of partners who have excelled at accelerating their customer’s digital transformation with Dynamics 365 and Power Apps solutions.
Peter Jensen | Microsoft Business Application Partner
Fast Dynamics 365 Implementation Services.
We deploy applications in just weeks, not months (depending on the scope), delivering quick wins and driving faster user adoption.
ANS became an extension of our project team which meant the process of implementation was seamless. This has been the best CRM deployment I have ever been involved in.
James Fleming | Group IT Director
Dynamics 365 Managed Support Services.
We offer 24/7/365 support — always here when you need us. Our team offers expert support, from maintenance to bespoke solutions and in-depth training. With flexible plans, including our Centre of Excellence service, we help you scale, optimise, and grow.
I’ve been delighted at the speed that they have been able to answer our questions and the outcomes that we’ve achieved in Dynamics 365. Our managed service has increased the pace that we’re able to do things such as configuring more features, adding more processes and making the system work better for us.
Anna Buckman | Global Sales Systems Manager - Socket Mobile
Our Microsoft Accredititions
Dynamics 365 Customer Insights
Explore the key features and benefits of Dynamics 365 Customer Insights – Journeys and discover how AI-driven insights can help you understand your customers better and drive personalised experiences.
Don’t just engage—engage smarter with AI. Get your copy today!
FAQs: Dynamics 365 Customer Insights
What is the new Dynamics 365 Customer Insights?
Dynamics 365 Customer Insights now combines the previously separate Dynamics 365 Customer Insights and Dynamics 365 Marketing into a single, comprehensive marketing solution.
While the name remains the same, the new offering includes both Customer Insights – Journeys (formerly Dynamics 365 Marketing) and Customer Insights – Data (previously the standalone Customer Insights).
Is this implementation approach right for me?
Our accelerated approach is designed for marketing teams that are:
- On a budget and want to avoid large setup costs.
- Short on time and want to quickly get started to build campaigns and send messages.
- Looking to implement a system that will create early success which they can grow into.
Looking for a bespoke sales and marketing CRM project? Contact us today to find about our scope-led approach.
When will I go live with Dynamics 365 Marketing?
The time to complete the onboarding program may vary depending on individual requirements and your availability. This will be discussed during the initial review, but a realistic timeframe will be a project delivered over 2-4 weeks.
How can ANS help us plan and execute our campaigns?
This onboarding programme is a collaborative effort between ANS and your organisation. Our goal is to help you get started and succeed with Dynamics 365 Marketing.
We will provide guidance and support to ensure you have a solid foundation to quickly launch your initial campaign.
With our managed services, you can count on our team to be there for you every step of the way. We’ll answer your questions and provide ongoing support to help you maximise the value of Dynamics 365 Marketing.
What training is provided?
You’ll have access to our library of Dynamics 365 eLearning modules, featuring the essential processes and functionality to help everyone quickly gain familiarity and confidence using Dynamics. Tutor-led training courses can be scheduled by allocating time from your ANS managed service subscription.
What support will I receive?
Your team will have access to our helpdesk to resolve any Dynamics 365 Marketing issues and questions. Your subscription also includes access to technical consultancy and training resources to configure changes to your system and give you as much knowledge transfer as you need.
How is Dynamics 365 Marketing licensed?
Dynamics 365 Marketing is tenant-based and metered by the number of contacts used, unlike other Dynamics 365 apps licensed per-user.
Customers with a minimum of ten qualifying Dynamics 365 licences can deploy the marketing app from £616.50+VAT per month. Qualifying licensing include Enterprise and Professional licences.
For new customers or existing Dynamics 365 users with fewer than ten qualifying licences, the price for Dynamics 365 Marketing starts from £1232.90+VAT per month.
These rates include capacity for up to 10,000 marketing contacts, 100,000 marketing interactions and 1,000 SMS messages per month.
Customer Voice is the recommended solution to distribute surveys using Dynamics 365 Marketing. The above licences include usage for Customer Voice with a capacity of up to 2,000 survey responses per month.